Mission

Our mission is to share the great terroirs of run with the world, honouring traditional techniques that have been used for centuries to create these incredible products by the communities that make them.

Our mission

Celebrate Rum’s Diversity

We want to share with you all the rich tapestry of rum that is woven through the world. From the sun kissed beaches of Barbados, the birthplace of rum an the home of our own Stade’s West Indies Rum Distillery, to the Fijian Archipelago on the beautifully blue pacific. All of the unique terroirs we share have their own story, their own style and their own place and we’re here to honour this.

Philosophy

Since day one, Planteray Rum has explored the great terroirs of rum around the world. With authentic expressions from the Caribbean – where rum was first crafted in Barbados in 1651 – to the Indian and Pacific oceans, each rum embodies the character and identity of its land of origin.

Rum is a story of ancestral “savoir-faire” – techniques and expertise are passed down through generations. Planteray Rum honors these traditions by reviving forgotten fermentation and distillation methods and resurrecting antique stills to craft artisanal rums once again. And of course, our signature double-ageing technique has deep roots in the long history of rum.

Planteray rums in their distinctive raffia-wrapped bottles are an ode to creativity and innovation. We collaborate with local distillers to develop unique flavor profiles, experiment with ingredients and techniques, and redefine the ageing process to coax the very best out of each barrel. As a small family-owned business, we never stop exploring, learning, and sharing our knowledge to push the boundaries of what rum can be.

Rum is also a story of ancestral “savoir-faire”

The centuries-old tradition of double ageing, starting in tropical climates and crossing oceans for a second phase in the temperate south-west of France, gives Planteray rums their distinctive character. Rums from diverse terroirs arrive in their original ex-bourbon barrels, and we transfer them to carefully selected French oak casks that once held Ferrand spirits to double-age in our cellars. Truly the best of both worlds!

double-age rums from diverse terroirs.

The art of blending ties together all the elements of great rum by harmonizing and amplifying flavors. For Planteray Rum Master Blender Alexandre Gabriel, rums of diverse origins, ages and styles are his palette of colors, which he combines to create distinctive, richly layered expressions – each one a singular work of art.

In 2012, Alexandre was recognized for this work at the prestigious Golden Rum Barrel Awards with the award for Best Rum Master Blender, and Planteray rums continue to collect honors year after year from some of the most prestigious spirits competitions in the world.

It takes a community to make a great rum. Sugarcane growers, fermentation experts, experienced distillers, cellar masters, talented mixologists, passionate “rum geeks” – all are members of Planteray’s global rum family and part of the great diversity of rum.

Ensuring a robust future for Rum

Commitments

Sustainability

We are proud members of ProTerra Foundation and AMFORI. ProTerra Foundation actively promotes key issues such as good labour practices and human rights as well as good agricultural practices. AMFORI is a global business association that promotes sustainable trade, supply chains and businesses – it’s name being inspired by “amphorae” the terracotta containers used to ship goods around the world in ancient times. It’s very important for us to support these initiatives.

Carbon Neutral

The Stade’s West Indies Rum Distillery is the largest distillery in Barbados. The distillery is on track to be 100% carbon-neutral by 2030 and uses photovoltaic panels to harness solar energy and convert it to electricity for us within the distillery allowing for a clean and renewable source of power. Here you can see the panels being installed on top of the Bond No.8 Warehouse that houses our Barbados rum.

certified by Bonsucro

Stade’s West Indies Rum Distillery is also the first distillery in the Caribbean to achieve Bonsucro’s Chain of Custody certification, which guarantees consumers that the sugarcane used to make its rums is produced, sourced and traded responsibly.

Stade’s West Indies Rum Distillery partnered with the West Indies Sugar Cane Breeding Station (WISCBS), which develops new sugarcane varieties for improved yield, quality, and resilience, to build the Harper Sugarcane Mill, a source of cane juice for joint research on specially adapted cane varieties. Stade’s Distillery also supports Barbadian coconut farmers to grow local, sustainably farmed coconuts for our Planteray Cut & Dry rum.

The team

Our Team

Planteray Rum is a family business with a small but incredibly dedicated team of rum lovers. Creating delicious rums to share with our community, learning and experimenting, dreaming big while keeping our feet on the ground: this is why we wake up every day.

Owner & master blender

Alexandre Gabriel

Alexandre Gabriel is our founder, Master Blender and one of the leading independent producers of artisanal spirits in the world. He has been named Distiller of the Year by The American Distilling Institute, Rum Master Blender of the Year at the Golden Rum Barrel Awards and Top Rum Leader by the Ultimate Awards and the Rum Lab. Alexandre has spent over 25 years travelling the world to collaborate with fellow rum makers that he shares a similar ideology with and an excellence for production.

Alexandre has spent over 25 years circumnavigating the globe to collaborate with fellow rum makers. In each terroir he forges friendships with local growers and distillers who share his love for rum excellence. Together, they develop and select their most unique rums to include in the Planteray Rum collection.

Alexandre “CEO AWARD” 2023

Our team at the Stade’s West Indies Rum Distillery are some of the most passionate in the world when it comes to producing award winning rums. From Rum Historian, keen surfer and Managing Director Andrew Hassell, to award winning Master Distiller and handy bowler Don Benn, and long serving Henderson “Digger” Skinner (with over 45 years of service to the distillery!) there is a team here that is passionately crafting Barbados Rum to be enjoyed the world over.

Double ageing is at our core at Planteray Rum and this second maturation takes place at our ancestral home in Cognac, south-west France. Our expert cellar team keep their watchful eye over the resting rums, ready for when it is time to bottle them to share with the world. It’s this harmonious relationship between distillers and blenders that truly gives Planteray Rum it’s unique style.

Stade’s West Indies Rum Distillery is also a co-owner of National Rums of Jamaica, which includes the storied Clarendon and Long Pond distilleries and a fantastic team that shares our love for the special character of Jamaican rum.

rum-Making

“What fascinates me about rum is the deep sense of terroir, rooted in nature and culture and methods established over the course of centuries. Each country, each island has its own distinctive characteristics and I have made it my life’s mission to celebrate them with Planteray rums.”

Alexandre Gabriel, Planteray Rum Founder and Master Blender

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